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Canada Goose Holdings Inc. will be selling more than just $900 parkas in New York and Toronto this year.
The retailer, known for its trademark coats with coyote-lined hoods, filed for an initial public offering Wednesday, with plans for a dual listing in the two cities.
The Toronto-based company, which filed with a $100 million placeholder amount used to calculate fees, will seek to raise as much as $300 million in the sale, people familiar with the matter have said, for a company valuation of about $2 billion.
Canada Goose is backed by Bain Capital, which will continue to own a controlling interest in the company following the IPO, according to the prospectus.
The company plans to list its shares on the New York Stock Exchange and Toronto Stock Exchange under the symbol GOOS. Proceeds from the IPO will be used to pay down debt and for working capital and general corporate purposes, the filing shows.
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Though already an international brand (its products are sold at stores throughout Asia and Europe), Canada Goose has made expansion in the US its focus recently, particularly the affluent Northeast.
The strategy has paid off. The pricey outerwear—each coat ranges from $700 to $1,200—was seemingly everywhere in New York in 2015. Despite (or perhaps because of the cache of) its origins producing outerwear for expeditions in the coldest parts of the world, Canada Goose jackets have become a luxury product sold at fancy stores such as Saks Fifth Avenue and Nordstrom, in addition to outdoor shops. (It has also stealthily taken over movie wardrobes.) In 2016, the company recorded $103.4 million in sales in the US, topping its $95.2 million in Canada and the combined $92.2 million it earned across the rest of the world.
Problems with its supplies of goose down or coyote fur, for example, could force the company to alter designs, discontinue products, or raise prices. Animal-rights activists would certainly be pleased if the company had to abandon the fur trims it uses on many of its jackets. They frequently protest at New York stores selling Canada Goose products.
For now, however, coyotes are still plentiful, and Canada Goose’s US expansion shows no signs of stopping.
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