I really like to be in the stand way before the sunrise, and enjoy another episode of the magnificent show. This can get a bit challenging when you find yourself in the dark with a pack of coyotes barking around, and don't know how to get faster to the stand & climb it like a cherry tree (good memories from last December's control hunt...)
But I go hunting when I can, and may hunt all day adjusting location based on specifics.
BTW, got my biggest buck at 11:00AM during a rut hunt, after sitting 30. min. in the stand.