Is the "battle" against the Antis, or is it, to "hold the middle and hopefully win some over". Answer that fist and I think you have the answer to your test Mike. Your approaching it it solely from the perspective winning the Anti over., or that the battle is with them.In some ways, what the author is expressing. Entrenched polarization. For example, you mention the NRA (and I quite agree) that very time they open their mouths the public immediately....could it be because they are entrenched and don't "listen", let alone talk candidly about some things.
So, no, "talking about shared values" doesn't equate to bow hunting being a poor way to kill animals humanely, because it's not the Antis "shared values" we should be addressing. It's the 80% of the middle who at least today, are ok with hunting. And things like the bear vid, don't resonate with them.
if we are afraid to examine our own activities. Well what are you afraid of. Or perhaps you shouldn't do it. isn't the logical question, "if you have nothing to hide".....................