The last Outdoors card featuring the turkey was selected (judged) through a competition much like the Federal Duck Stamp competition in the US. The subject of the image had to be the wild turkey and the image had to made at a certain size and proportion so that it would fit into the outdoors card format. I can't remember the exact details, but the award for the winner was not outrageous, especially considering the copyright was forfeited to the government to use however they wanted. This was an interesting way to be able to have numerous options to choose from for the card design and I wish they continued that.
Here is a mock up of the card design based on my entry in the competition. Obviously it did not win or you would have already seen it.
Attachment 23934