Market reaserch

[trappermatt]

I agree with "pest control".
If you are marketing your business, I would suggest Pinpoint Display banners outlining current seasonal promotions you offer, using geofencing in the desired areas of your target audience.

To put this in layman's terms, your ads follow those that searched for pest removal companies, and keep popping up in their face across numerous websites.

thankyou , I've seen you post in the past that you where in the marketing industry and I appreciate your response , it's interesting that so many here would search pest control and I may have to adjust my website and content to reflect that , I've always thought of pest and wildlife control as two different industries but I guess when searching the public may not

[Sharon]

I wouldn't think of the word "control". I would just google "pests".

[muskokaguy]

I wouldn't think of the word "control". I would just google "pests".

Pests can mean many things. You're going to have to throw a LOT of money if you want to appear online when somebody only enters the word pest. Pest control is more specific. It's all about narrowing down. The truth is that we try many different keywords to see what works/gets the most hits and then you funnel your ad spend into the winners. Of course, if you can afford to.
PDAs make the most sense. They are warm leads.
If I was up north and had bats in my attic I would type "Bat removal Muskoka".
Beavers, "beaver removal muskoka" or "trappers in muskoka".

So you would want to play with certain combos.

With PDAs, every site I go to after entering that into Google would feature a banner with "TRAPPERMATT has been removing beavers from Muskoka for over 25 years". etc.

[Sharon]

Very true. But he asked what we would look for. I'd look for "pests" , then I would be dissatisfied and start narrowing it down.

This is the only woman's opinion on here. Now the question is , who would be more likely to make the call to solve the problem- the man of the house or the woman?

[JBen]

Some of us don't operate in that manner john , unfortunately a couple of larger companies started a business model that has been copied by many others trying to get into the industry and lack of public knowledge about wildlife in our larger centres have allowed this model to flourish

Bit of a nice racket that have going eh

[trimmer21]

I would go with pest control.

Beaver beater does have a ring to it though. 

Now,that's funny right there. Go ahead and try that. You won't believe where it takes you. LOL

[fishy steve]

Very true. But he asked what we would look for. I'd look for "pests" , then I would be dissatisfied and start narrowing it down.

This is the only woman's opinion on here. Now the question is , who would be more likely to make the call to solve the problem- the man of the house or the woman?

the woman after shes fed up of telling the man to do it every day for a month... lol

[fishy steve]

Now,that's funny right there. Go ahead and try that. You won't believe where it takes you. LOL

rotflmao

urban dictionary: cantilever beaver beater: when a male with in depth knowledge of engineering and architecture gets an erection

lol wtf

[Sharon]

the woman after shes fed up of telling the man to do it every day for a month... lol

Exactly.

[muskokaguy]

I'd actually love to see the stat of who actually makes the call.
There have been plenty of times where eyebrows have been raised around a boardroom table while we look at these numbers.
Sometimes, it truly is not what you would think.