Originally Posted by
delmer
A disgruntled Ram owner may recommend a Ford. A disgruntled Ford owner may recommend a Ram. For the most part it is all subjective. Personally, I have no brand loyalty. First I start with a budget, secondly determine the features I want. Once I have that sorted out, I decide based on aesthetics and ergonomics. I try to be open minded, and not have preconceived biases. The quality of new vehicles is very much uniform across all brands, but there is always a lemon in every bunch. Have fun trying to decide!!